I am back on my college campus working...again. Its 11:06 and I'm watching Criminal Minds (total addiction). I noticed that every commercial consists of "married persons." Any commercial that shows the left hand ring finger also shows well...a ring. This is fascinating and disturbing to me at the same time. Why do producers of commercials feel the need to imply that every woman is married? Why do every person need to illustrate monogamous relationships on television? Furthermore, what does that say about our society? I am upset at how non-existent 'unmarried" women and men are portrayed on commercials. It is heavily showing what the expected norms of America should be.
That everyone should be married, or tied down to ONE person. That's not reality-at all. That is not the norms for most of America. Actors and actresses feed into that stereotype. They spend thousands of dollars on weddings. They remarry time after time. They stay in unhappy relationships. And for what? To be apart of what America dooms to be the proper action of men and women: MARRIAGE.
This is a huge outrage to me as a Black Woman. I feel the pressure while watching television, while attending religious services from time to time.It is done obviously yet surreptitiously at the same time. It is done in a way where if you were to see the fourth, left finger you would see the ring. I need to see more courage and creativity on the part of producers of commercials. I don't want to see the assumed lifestyle that some people believe is correct.
I clearly need to make my own commercial. Distilling all that is pushed on American viewers and consumers. I am so tired of seeing what is not always really there. I wonder who funds these ideas...who pushed this idea on every person who wants to make commercials? Are they trying to grasp a certain audience? I don't know but I definitely need some answers.
